People

Lab director and research network

The director who has led both management consulting and HR data platform development, and the organizations DAL works with.

Profile

Leads NFN, a Business Intelligence Platform (BIP) company that runs an online SaaS platform. Through management consulting, NFN helps organizations see where they need to go (Awareness), builds standards they can measure (Assess), draws insight through analysis (Analytics) and supports them in putting it into practice (Action).

Core Expertise

  • AI agent planning, design & development (StratEdge, AI Assessment, AI Coaching)
  • HR platform planning, design & software development PM
  • BI SaaS cloud platform planning & software development PM
  • HR consulting, coaching & change management
  • Organizational Development (OD) process design
  • Organizational Culture (OC) index R&D & system integration

Education

  • Ph.D. Candidate, Business AdministrationSDG MS, Geneva, Switzerland
  • Ph.D. Candidate, AI EngineeringaSSIST (Seoul School of Integrated Sciences & Technologies)
  • M.S. in AI Engineering · MBAaSSIST · SDG MS
  • SNU EPM Program · CEPM certifiedCollege of Engineering, Seoul National University · CEPM: Certified Engineering Project Manager
  • B.A. Economics & B.S. Biology (double degree)Kyung Hee University

Career

CURRENT

PREVIOUS

  • Co-CEO (CTO)PSI Compass
  • Senior ConsultantWISDOM Holdings
  • Investment Advisory TeamDongwon Securities

Columns

Every Friday

PLI · Project Leadership Insight

A weekly column for leaders

Each issue takes one piece of leadership and management research, from sources such as HBR, INSEAD and PNAS, and retells it in the language leaders use at work.

  • Strategy
  • People
  • Judgment
  • Growth
  • Reflection
  • History
projectleadership.cc
Every morning

99 Wisdom Insight

Daily wisdom from Lines Life Taught Me

The book's 99 laws of life, in nine parts, read one a day as short columns with real cases and sources, plus a one-line message for the day.

  • 9 parts · 99 chapters
  • One line for today
  • Readers' notes
99wisdombook.org

Products built · 6

Project Experience · 22

  • Hyundai CapitalAI Leadership Coaching Agent: design, development & co-coachingAI AGENT
  • Shinsegae GroupLeadership Assessment & AI Coaching Agent Service: design & developmentAI AGENT
  • Hyundai Motor GroupWork Smart Index (WSI) development & online analytics system PM (100,000 employees, 200 overseas subsidiaries)PLATFORM
  • Hyundai Motor GroupIntegrated Culture Survey design & web results dashboard system PMPLATFORM
  • Hyundai Motor GroupSafety Culture Index development & results analytics system PM (40,000 employees, 2023–2024)PLATFORM
  • Hanwha GroupIntegrated assessment system design & software development PMPLATFORM
  • HL GroupIntegrated online assessment system for culture, leadership & compliance: design & software development PMPLATFORM
  • DH GroupIntegrated HRD framework & LMS design and development PMPLATFORM
  • Hyundai Motor CompanyHR Analytics machine learning algorithm R&D PM (hiring, selection & placement prediction modeling)AI AGENT
  • Hyundai MobisTeam leadership competency model (incl. statistical validation) & online system development and operation PM (2014–2023)PLATFORM
  • Smilegate GroupPeer Review & Culture Survey metrics development & online system development and operation (2018–2024)PLATFORM
  • KHNPCompetency-based leadership assessment tool development consultingCONSULTING
  • KEPCO KPSLeadership competency assessment & feedback system for grade 1–2 managersPLATFORM
  • AJ GroupAMI organizational culture assessment consulting & system developmentPLATFORM
  • Kakao PayPerformance goal management (KPI) system developmentPLATFORM
  • Woowa Brothers (Baemin)Leadership competency assessment & developmentCONSULTING
  • PHC GroupLeadership assessment tool & improvement measurementCONSULTING
  • CJ CheilJedang BIO R&D Center360° leadership assessment & feedback coachingCONSULTING
  • SK TelecomShared-growth LIP: high-performing team behavior assessment & coaching workshops for team leadersCONSULTING
  • KTTeam leader 360° leadership assessment & feedback workshopsCONSULTING
  • Samsung HRD CenterAssessment Center leadership coachingCONSULTING
  • Korea Labor and Employment Service (KLES)CEO leadership innovation coaching manual developmentCONSULTING

Research output

All publications

PAPERS

  • 2026.09

    The Strategic Importance of Team Effectiveness in the AI Era: An Integrated SER-M and Shared Mental Model Case Study of TossJournal of Mechanism Management (메커니즘 연구), 6(3)

    JOURNAL
  • 2026.08

    Vertical and Horizontal Coordinates of AI Project Management: A Two-Axis Integration of CPMAI and the PMBOK Guide (8th Edition)ProjMAN – International Conference on Project MANagement

    CONFERENCE
  • 2026.07

    Reconciling Two Time Logics: An Agile–CPMAI Integration Framework for Managing AI ProjectsPark, J., Kang, B., Syeed, M. S. I., Nyarkoh, M., Kwak, Y. H., & Park, C.ProjMAN 2026 – International Conference on Project MANagement · to appear in Procedia Computer ScienceFrames the clash between Agile and AI work as a dual-timeline problem and proposes a framework in which CPMAI phases form the strategic backbone and Agile sprints the execution rhythm, linked by phase gates and a two-tier Definition of Done. The evaluation instrument was pre-tested with an LLM-simulated Delphi.Paper (PDF) ↗Data & replication (GitHub) ↗

    CONFERENCE
  • 2026.06

    Asymmetric Competitive Advantage Strategy of Financial Underdog TOSS: Case Study Based on SER-M Management Strategy ModelJournal of Mechanism Management (메커니즘 연구), 6(2)

    JOURNAL
  • 2026.04

    A Study on Clarifying Project Manager's AI Competency and Systematizing: Focusing on the Development of Performance Indicators to Improve Project Outcome Prediction Accuracy14th IPMA Research Conference (Project Management Practice in Disruptive Era), Bogotá, Colombia

    CONFERENCE
  • 2026

    Individual Level Goal Clarity and Perceived Team Effectiveness: Perceived Shared Mental Model Mediation and Job Group DifferencesJournal of Creativity and Innovation, 19(3), 59–87 · doi:10.22834/PDS.2026.19.3.59

    JOURNAL
  • 2026

    Development and Validation of the Shared Mental Model ScaleKorean Journal of Industrial and Organizational Psychology, 39(2), 267–285 · doi:10.24230/kjiop.v39i2.267-285

    JOURNAL
  • 2026

    The Application of Generative AI in Project Management: Focusing on Text-Mining Projects for Human ResourcesOum, S., Park, J., Kwak, Y. H., Kang, B., Choi, J., & Park, C.Procedia Computer Science, 278, 1993–2002 (Elsevier) · doi:10.1016/j.procs.2026.03.196Compares GPT-3.5 and BERT with human experts on 2,420 compliance and culture survey responses: GPT-3.5 without fine-tuning reached F1 0.73, BERT 0.72, and fine-tuned BERT 0.83.

    JOURNAL

PAPERS IN PROGRESS · 5

  • In progress

    Personalized AI Agents under Changing User Preferences and Permission BoundariesWorking paper · in preparation

    WORKING PAPER
  • In progress

    Perceived Generative AI Complementarity and Team Effectiveness: The Mediating Role of Shared Mental ModelsWorking paper · in preparation

    WORKING PAPER
  • In progress

    How Work Practices Drive Organizational Efficiency: The Mediating Role of Change Agents and the Moderating Effect of AI-Enabled InfrastructureWorking paper · in preparation

    WORKING PAPER
  • In progress

    Building Dynamic Capabilities for AI-Enabled Project Management: How PM Competency Drives AI Utilization and PerformanceWorking paper · in preparation

    WORKING PAPER
  • In progress

    The Mediating Role of Shared Mental Models in the Relationship Between Goal Clarity and Team Effectiveness: A Multi-Group Path Analysis by PositionWorking paper · in preparation

    WORKING PAPER

PATENTS

  • Method for Predicting Business Performance Using Machine Learning and Apparatus Using the SameUS patent · US 12,591,902 B2 · 2026.03.31
  • Method and Apparatus for Predicting Business Performance Using Machine LearningKR patent · No. 10-2573799 · 2023.08.29 (term to 2042.08.08)
  • RESEARCH HISTORY

  • System and Method for Multi-Modality Emotion Recognition and Recording Medium ThereofKR patent No. 10-1284561 (registered 2013) · acquired by NFN · no longer in force
Research Network

Who we work with

DAL works with academia, assessment specialists and enterprise practitioners.

HOME · SEOUL

NFN Corporate R&D Center (Jamsil)

LOCATION
240 Olympic-ro, Songpa-gu, Seoul
ROLE
DAL operations · platform R&D
PLATFORM

Global Assess ↗

ROLE
Assess → Analytics → Action SaaS
SCALE
10+ standard assessments · 1,000+ items
ACADEMIA

Seoul National University · AI4PM

FIELD
Engineering Project Management
ROLE
AX PM leadership · outcome prediction
ACADEMIA

aSSIST

FIELD
AI Engineering · Management
ROLE
AI management & strategy research
ASSESSMENT PARTNER

PSI Compass

FIELD
Big5 NEO-PI-3 · compliance
ROLE
Co-development & delivery of assessments
AI PRODUCT

StratEdge ↗

FIELD
Strategy AI with 20+ frameworks
ROLE
Links assessments to strategy reports
AI PRODUCT

AI Review & Coaching ↗

FIELD
AI feedback · GROW-based 1:1 coaching
ROLE
Turns assessment results into action plans
MEDIA

PM Times ↗

FIELD
Project management media · Weekly EPM, PM Daily News
ROLE
Sharing research results